Bridg, a division of Cardlytics, Inc., is a different type of identity resolution platform. Bridg’s Spine converts in-store transactions into knowable customers. Bridg customers benefit from an expanded, addressable first-party data universe, improved accuracy of customer data and insights, and the ability to directly activate campaigns to enhance customer relationships.
Bridg powers Rippl, a data and media network, the largest consortium of regional grocers and convenience stores in the U.S. Brand advertisers and agencies gain access to a national network of over 90 million shoppers with precise targeting down to the category, brand and product level, and closed-loop campaign measurement tied to in-store revenue.